WhatsApp has a large user base -more than one billion daily active users – and many businesses have been using it as a way to communicate with their customers.
This new feature further supports the speculation that Facebook wants to capitalise on WhatsApp. Keep in mind that this feature is gradually being rolled out and may not be available to everyone.Ĭlick on the “Add” button and then in the “Create WhatsApp business account” screen choose WhatsApp as the account type.Īs with any ad account, you can set up payments and add people and assign roles to them.Įarlier this year, Facebook released WhatsApp business app that allows you to “build” your business brand on the platform where you can display business info and set up automatic messaging similar to the one on your Facebook page. To create a WhatsApp account for your business, head over to Business Manager’s settings and choose WhatsApp accounts.
This makes the business – customer interaction much more immediate and straightforward. Businesses that have been using WhatsApp to provide customer support and chat with their customers will be able to add their business account in Business Manager and buy click-to-WhatsApp ads to open a WhatsApp conversation.įacebook advertisers will soon be able to set up a WhatsApp business account from within their Business Manager.
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